January 31, 2025

Closing the loop on laundry detergent packaging

Together with Henkel and Korozo Group, we drive circular progress with laundry powder detergent packaging containing 30% post-consumer recycled plastic

Flexible packaging for all the Henkel Laundry Powder Detergents with 30% post-consumer recycled plastic can be found now on shelfs in Central Eastern Europe.

Flexible packaging for all the Henkel Laundry Powder Detergents with 30% post-consumer recycled plastic can be found now on shelfs in Central Eastern Europe. © Henkel

We’re dedicated to shaping a viable future for the next generations. Our goal is to significantly reduce the use of fossil-based plastics by 2025, while maintaining our product excellence. This initiative marks clear progress. Our collaboration with Borealis and Korozo Group has been invaluable in making it happen.

Isabella Bodin Carloni, Henkel Global R&D Packaging Engineer for Henkel Fabric Cleaning Brands

This circular laundry detergent packaging is a perfect example of our purpose: to reinvent essentials for sustainable living. True circular progress demands collaboration across the value chain. By combining our innovative Borcycle™ M technology, Korozo’s expertise in flexible packaging, and Henkel’s drive to reduce virgin plastic use, we demonstrate what can be achieved when we work together in the spirit of EverMinds™.

Peter Voortmans, Borealis Global Commercial Director Consumer Products Flexibles

At Korozo, our sustainability policy is guided by an awareness that our planet and its natural resources belong to the society as a whole and future generations. We’re therefore pleased to have contributed our expertise as a global leader in flexible packaging to the creation of this innovative, circular solution. It represents a milestone in the journey away from fossil resources and towards a circular economy.

Fatih Imre, Korozo Group Technical Account Manager, Consumer Packaging

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